Videos, images, carousels and stories

TikTok is one of the world’s leading social media platforms with over 4.7 billion downloads and 1.9 billion global users. With over 34 million videos posted per day, this app sees high engagement and posting volume. To develop a strategy and increase brand awareness, it is important to understand the platform and know how to post on TikTok.

This guide covers posting on TikTok, from mobile, desktop, and tools like Metricool.

How to post on TikTok from mobile

The most popular way to post on TikTok is the mobile app. After downloading and creating an account, users can create, edit and publish videos, photos, text, stories and LIVES.

1. Open the TikTok app

Identify the TikTok app by the logo below. If you are not yet logged in or have not created an account, enter your login information to access your account.

2. Create a new post

Find them “+” Icon on the home screen to create a new post. If you click on it, the camera will open directly. When posting a story, swipe to your profile feed and click “+” icon next to your username.

3. Select the content type

There are several content options available to you on TikTok. After opening the camera, you can share:

• video: Capture and share videos from 15 seconds to 10 minutes in the main feed. Click the white button to record your video.
• photo: Share up to 35 images in a single post, also called a carousel.
• text: Add text-style posts of up to 1,000 characters.
• Story: Video or image content posted to your profile feed that is valid for 24 hours.
• LIVE: Real-time video broadcast to your followers. Only those with at least 1,000 followers are eligible.

4. Upload or record your media

After selecting your content type, upload media from your gallery or capture the content directly in the app.

• From the gallery: Upload videos and images from your device’s photo library. Select up to 35 images for carousels.
• Take a new photo/video: Use TikTok’s built-in camera to take pictures and videos. When you take a photo, you can upload it to your story.

5. Edit and customize

• Edit: Split, replace and delete clips. Change video speed, crop, add dynamic lens, adjust volume and rotate.
• sound: Add music or sound effects to enhance your video, or record a voiceover.
• text: Add overlay text to videos and images and choose fonts, colors and display.
• Effects: Choose from TikTok’s library of effects, ranging from trending effects to transition and motion effects.
• Captions: Let TikTok transcribe the audio and create automatic captions.
• Overlay: Insert media to overlay and select files from your photo library.
• Stickers: Add emojis and stickers to your content such as: B. Links, buttons and images.
• filter: Apply preset filters to give your videos and photos a unique look.
• Speech effect: Apply voice effects to voiceovers to create a special audio experience.

6. Add details

Click “Next” How to finalize your TikTok content and optimize your posts:

• Add a description: Enter up to 4,400 characters for your TikTok description.
• Use hashtags: Add relevant hashtags to your content to increase and optimize reach.
• Mention other users: If appropriate, tag other users or brands that appear in the content.
• Mark a location: Target local users by tagging a location.
• Insert a link: Increase traffic to your website, store or landing page by including a link in the content.
• Choose your audience: Choose who can see the post: everyone, friends, or just you.
• Allow reuse of content: Under More optionschoose whether you want to enable duets, stitches, and stickers and add them to your story.

7. Share your post

Once you are happy with the content and have added the necessary details, remember:

• Double check your post.
• Click the Post button to submit your post.
• Your content will be published to your profile and appear in followers’ feeds and the For You page.

How to post to TikTok from desktop

If you prefer not to post TikTok content through the mobile app, users can access TikTok Studio, a centralized posting management platform.

1. Access TikTok Studio: Open your web browser, go to www.tiktok.com/tiktokstudio and log in to your account.
2. Upload: Click on the red “Upload” Button to upload or drag files to the platform. TikTok Studio does not yet support TikTok carousels.

3. Edit and customize: Click “Edit video” under the preview to add sounds and templates.

4. Add details: Add a description, hashtags, mentions, and location. Choose your cover photo, target audience, and publishing time. You can publish the content immediately or schedule it for a later date.

5. Share your post: Click Post to share the content directly or Save Draft to save it to TikTok Studio.

Post on TikTok with Metricool

Metricool is a comprehensive social media planning, analysis and management tool for all social media platforms. While you can create, schedule, and automatically publish TikTok content, you can analyze content performance to optimize your strategy.

• Content creation and planning: Create and schedule TikTok content, videos, and carousels in advance to automatically publish them for you.
• Best time to post: Use Metricool’s planner to identify the best days and times to post when your followers are most active.
• Analytics: Measure your content performance, analyze your audience demographics, view top impression sources, and access average watch time with Metricool’s TikTok analytics.

Create and schedule TikTok posts with Metricool

Metricool makes it easy to post to Instagram, whether you want to publish your content now or schedule it for later. How to post on TikTok with Metricool:

1. Log in to Metricool: Access the Metricool app or website and log in or create an account if you don’t already have one.
2. Access the planner: Navigate to the Planning section in Metricool.
3. Create and post your post: Click “+Create Post” and select the TikTok icon. Upload your media files, add subtitles, and set the publishing date and time. When you create image or carousel posts, simply add your image content to populate the carousel.
4. Publish automatically: Choose whether to save your post as a draft, send for review, schedule for a later date, or publish now.

You can also view the best times to post on TikTok in your Metricool social media content calendar. Find the days and times when your followers are most active and engaged and select them to schedule your TikTok posts for that date.

Bulk upload to TikTok with CSV

For those looking to streamline their TikTok posting process, Metricool offers a CSV upload feature to bulk schedule your TikTok posts:

1. Prepare your CSV file: Create a CSV file that contains columns for captions, post date and time, network, content URL, and post type. Metricool has a free template that you can download and use with all the required columns.
2. Upload to Metricool: Go to the Import CSV section in the Metricool Planning section and upload your prepared file.
3. Review and schedule: Check for errors, adjust your content if necessary, and schedule your posts accordingly.

Post to TikTok with Metricool x Canva

Canva is another useful tool that integrates seamlessly with Metricool. You can easily create stunning Instagram content with your brand kit and design:

1. Design your content in Canva: Use Canvas’ design tools to create eye-catching Instagram content.
2. Export to Metricool: Use Canva’s integration with Metricool to export your designs directly.
3. Schedule in Metricool: Follow the standard scheduling process in Metricool to publish your Canva designs when you want them.