Why Chris Paul opened a vegetable snack brand

Chris Paul has built up a legacy as one of the most disciplined and detailed players in NBA history. He was always one step ahead of the calling from jerseys to drawing fouls in the most unlikely moments.

The same mentality extends beyond the hardwood, especially when it comes to his health. After Paul fought for a number of nagging injuries, he switched to a completely herbal diet in 2019.

Fast preliminary in 2025, and the once injury-painted Point Guard was the first player to start all 82 games in his 20th NBA season, which he partly writes in part of this change in lifestyle. Now the always selfless “Point God” is his largest assistant partnership with Gopuff to start Good Eatn, a fully vegetable snack brand that the flavors delivers, the people want without the ingredients they don’t.

Rooted in quality and bloom with branding

When Paul committed himself to plants based on plants for the first time, the attentive NBA veterinarian quickly noticed a problem: the snack options simply didn’t cut it.

“Everything that is better for you brown and green packaging is, he laughs.” Most of the time when people hear a little vegetable, assume that it will taste like paper, cardboard or grass, do you know what I mean? “

Although Paul always had high standards for his teammates, he is just as realistic about the challenges of change. He knew that it was a big question to expect people to be completely vegetable but to exchange a snack? That felt feasible.

“To be completely herbal is a big change in the lifestyle ET is hard, uncomfortable and not for everyone,” he says. “But every snack, right? If people are only looking for simple opportunities to make healthier decisions, why not start a snack?”

Photo credits: good Eatn

While the company is rooted in high -quality vegetable ingredients, Paul knows that branding is just as important. This obligation begins with the packaging. Instead of the blunt, earthy tones, which are often associated with “crispy” health foods, Eat well Snacks are available in lively, colorful pockets with flavors that are reminiscent of childhood favorites, such as “cookies and cream” or “hot puffs”.

“The storytelling connects everything – not only the team and the employees, but also the consumer,” says Paul. “It helps people understand how they got where they are. I still remember our first taste test for Good Eatn, brainstorming of the name, the first deck with the branded colors – it was part of the excitement.”

And it doesn’t stop here. True Paul’s vision are the snacks with their artificial objects in the taste, so that everyone bite questioned them when they are cheated.

“The goal is that it is a great snack-not only a great vegetable snack,” says Paul. “That’s why we surprisingly call them.”

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Lead in the changing room and in the meeting room

Known for his leadership on the pitch, it is no surprise that Chris Paul sees relationships as the basis of his business company. Despite the grinding of an NBA season with 82 games, he enjoys time to personally meet the founders and management teams of every company with which he works.

For Paul, it’s not just about evaluating the character, but also an opportunity to expand its perspective and to learn the advantages and disadvantages of a new industry.

He draws a clear parallel between his development as a point guard and his growth as an entrepreneur: “I had to learn to get out of double teams and become a better defender,” he says. “There was the same learning curve in the shop.”

What Paul didn’t have to learn was how to make a connection. He wants to create opportunities for the people around him, be it teammates in the basketball court or partners in a business company.

Photo credits: good Eatn

“One of the greatest things I learned in my career is that the best teams speak,” he says. “Regardless of how you feel personally, you have to communicate to improve the team.”

For Paul, part of it means knowing when to use his platform and when the product should speak for himself.

“I would like to make sure that my influence appears, but not all the time,” says the NBA veterinarian. “The goal is that the product can stand for itself.”

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The grass is greener where you pour it

Paul is one of only 11 players in history who play over 20 seasons in the league, and he realizes that the time, no matter how disciplined he is, will finally catch up with him. Instead of running from this inevitable, Paul has accepted his next chapter.

“I am happy to tell you the truth,” he says. “I’ve always been looking forward to learning and now I’m looking forward to getting my way out with my team and seeing what we can build.”

One of the inspirations behind Paul’s off-court company is his deceased grandfather who died in the high school while Paul died. He had a petrol station, and although he was the boss, he worked on site and headed with a good example. This work ethic made a permanent impression.

“If you do something yourself, you will receive an appreciation for those who run the company because you know what it is like,” says Paul.

Photo credits: good Eatn

Therefore, he remains involved beyond investing – if he takes the time to make calls, take part in meetings and be part of the process.

Only three years in, Eat well Has already built up a strong foundation by solving a problem that Paul experiences first -hand and provides consumers a real value.

With a view to the future, he hopes to transform the brand into a well -known name – and finally an official snack partner of the NBA. Paul has set up countless teammates for alley-ops, but with Eat wellHe is the one who is aligned for a slam dark.