Why does the Stelato S9 sell much better than the Luxeed S7 even though both are collaborations between Huawei and car manufacturers?

First of all, there are differences in branding and positioning.

As a flagship model resulting from the collaboration between Huawei and BAIC New Energy, the Stelato S9 offers significant advantages in terms of brand strength and market positioning. As a global technology leader, Huawei strongly supports the Stelato S9 with its brand influence and technical strength. In addition, the Stelato S9 is positioned in the high-end new energy sedan market, meeting consumer demand for high-quality, high-performance new energy vehicles.

Although the Luxeed S7 is also a product of Huawei’s collaboration with automobile manufacturers, its brand strength and market positioning are relatively weaker. The Luxeed S7 is aimed at the medium to large sedan market, and compared to the Stelato S9, its target audience and market positioning have certain differences.

Product configuration and performance

The Stelato S9 stands out in both configuration and performance, adopting Huawei’s family design style for its vehicles. The front design is unique and has a high recognition value. In addition, the Stelato S9 has luxurious features such as zero-gravity seats in the back row, executive-level armrest screens and advanced technologies such as the Huawei ADS 3.0 intelligent driving system. These elements provide consumers with an exceptional driving experience and maximum comfort.

Although the Luxeed S7 also adopts the design language and infotainment system of the HIMA system, it has certain gaps in configuration and performance compared to the Stelato S9. Although the Luxeed S7 features high value for money and spacious rear passenger space, it lacks luxury and technology feel.

Market strategy and pricing

Stelato S9 follows a relatively aggressive strategy in market promotion, leveraging both online and offline channels to increase brand awareness and market attention. Although the starting price of Stelato S9 is relatively high (starting from RMB 399,800), the luxurious configuration and outstanding performance make consumers feel that it is worth the price and are willing to buy it.

The market promotion of Luxeed S7 is relatively conservative and the brand’s influence is limited. Although the price range of the Luxeed S7 is quite affordable (RMB 248,000 to 349,800), it does not offer any significant advantage in price competition compared to its competitors in the same class.

Consumer demand and preferences

With consumers’ increasing demand for high-quality, high-performance new energy vehicles, Stelato S9 has successfully attracted the attention and purchase of many consumers with its luxurious features, outstanding performance and intelligent driving experience. Especially for those who strive for a high-quality life and a sense of technology, the Stelato S9 is undoubtedly an ideal choice.

Although the Luxeed S7 features high cost efficiency and practicality, it does not meet consumers’ demands for luxury and technological sophistication. As a result, sales performance is relatively weak compared to similar models.

Summary: The reason that the Stelato S9 has significantly better sales volume than the Luxeed S7 is mainly due to its advantages in brand positioning, product configuration and performance, market strategy and pricing, and consumer demand and preferences. These factors together have allowed the Stelato S9 to stand out in the high-end new energy sedan market and make it a popular choice among consumers.