X games continue to contribute to the management team, while it is building up for a new future

Jeremy Bloom, CEO of New X Games, is expanding the franchise team management team with the announcement of two new additions on Wednesday.

Cherie Cohen, who recently had the same title with the World Surf League, comes as a global Chief Revenue Officer on board. The 35-year-old corporate finance veteran Keith Senglauub is the 35-year-old corporate finance veteran as a new global chief chief financial.

“We are building a first-class team to lead X games to his next era,” said Bloom in a press release. “Cherie brings unsurpassed energy and creativity to promote global sales growth, and Keith’s financial leadership will be critical because we scale the X Games League worldwide. Your experience meets our mission, action sports for athletes and fans worldwide.”

These two come to Annie Lokesh, the former WNBA Business Transformation Director, which was recently introduced as head of the X Games League, a new endeavor that starts the franchise company in 2026.

“Annie’s experience leads the perfect choice in large -scale transformations in professional sport to lead the X Games League,” said Bloom. “It has proven track record in the construction of sustainable business models, the increase in athlete platforms and the expansion of the global range. With your lead we not only start a league – we redefine the future of action sports.”

X Games also recently commissioned Timothy Messner as Chief Legal Officer, where he will monitor legal matters. Most recently, he spent two decades with Dish Network, where he led a team of almost 100 lawyers as Executive Vice President, General Counsel and Corporate Secretary.

“We are thrilled to welcome Tim to X games in such a transformation period,” said Bloom. “His legal ingenuity, his strategic thinking and his experience, which navigate in the media and technology room, make it perfect when we scale our global presence and prepare for the start of the X Games League 2026.

Under relatively new possession and bloom, which is now calling the recordings, fans should expect even more changes in X games in the coming months and years. It begins this summer with three new events, including a first stop in Park City, Utah, from June 27th to 29th. There will also be competitions in Osaka, Japan (June 19th to 22nd) and Sacramento (August 22nd to 24th).

Bloom has expressed his wish to make the winter competitions into a multi-stop affair, with up to four events in one winter. The locations of the winter competitions for the next season have not yet been announced. The buttermilk ski gig from Aspen has been the main house for winter X games since 2002.